Watch Your Tone or Writers on Social Media

Recently, I told a fellow-writer after reading his Facebook posts, “So, is your goal to sell books?” Every post he hoped would create discussion turned toward an undesirable direction. He is learning what all authors struggle with on social media. What can they post...

Learn What You Don’t Know

Marketing tip #4 Learn Stuff To quote Leroy Jethro Gibbs (NCIS) when he tells his agents to investigate. “Go! Learn stuff!” They need to do interviews, research facts, and revisit the crime scene and evidence. This same directive applies to marketing. When it comes to...