Why Narrow Your Audience Focus

No matter how I asked, “What’s your audience?” The author I was speaking with insisted “my books are for everybody.” This from a conference attendee who’d heard from the podium and in the classroom many times—you need to narrow your audience. I write Historical and...

Writers Need a Marketing Budget

Marketing tip #3 Budget This is not a fun subject to talk about. Have a budget. I am focusing on doing as much free marketing as I can for my new novel.  Free is always good. But to reach more readers, I am going to have to spend money. Gone are the days where the...

Are You Participating

Marketing tip # 2 Participate. There is a learning curve in marketing. The less you know the longer the curve. Educating yourself before you even have a book to market shortens the curve by miles. The easy way to learn to maneuver the writer’s marketing journey is to...