Marketing tip # 2 Participate.

There is a learning curve in marketing. The less you know the longer the curve. Educating yourself before you even have a book to market shortens the curve by miles. The easy way to learn to maneuver the writer’s marketing journey is to participate in others’ journeys.

Facebook Virtual Launch Parties reach across state lines.

I’ve participated in a few virtual launch parties, and its easier than I would have first thought. Now with Facebook live, it can be even more fun.  Lots of posting, trivia questions, and giveaways.  Even if you don’t win it’s a great time.  I haven’t had a chance to be on someone’s launch team and be part of the behind the scenes crew. But I’ve taken my own advice and asked a lot of questions from those who have.

Beth Ann  Ziarnik participates in her live Book Launch with wonderful results.

Participate in live events

I’ve been to book signings and have supported authors when I can. I’ve stopped by author booths and craft shows and learned how effective this sort of event is.

Participate in Conferences

Going to and meeting fellow authors at conferences can help build a plank on your platform. People who provide information and help when you are published. Attend classes. Have lunch with a new friend. Thank speakers and teachers for their time and knowledge. They will remember you and may be more willing to lend a hand in promoting your work.

I meet one of my favorite authors, Cynthia Ruchti at a conference.

Participate in the world around you

Writers are often solitary individuals. Keeping company with their characters and lots of books. Get out of your writing cave. Find friends who are not writers and do things together. Volunteer at church or organizations so people know who you are. If you are employed be sociable. These people are future book buyers. Friends are more willing to take a chance on your story even if it’s not something they would normally read. Those friendships are golden for free promotion.

How do you participate in preparation for marketing?

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